Digital marketing should be simple.
We help the hotel industry to get better online. Komod offers all digital marketing tools and services for social media, reputation, review management, online listening and website development in one place. Either you do it yourself or we will do the work for you. As simple as that!
Projects.
Relaunch 3100 Kulmhotel Gornergrat, Zermatt, Switzerland.
Relaunch und repositioning of the 310 Kulmhotel Gornergrat. Define off- and online marketing and sales strategy, concept, budget, action plans and controlling.
Including online distribution, channel management, e-commerce concept including OTAs, SEA with CPC/CPA conversion metrics and SEO, Google Analytics.
Worldwide sales calls in the leisure hospitality segments in key markets Switzerland, UK, North America, Japan, China, Taiwan.
Grand Hotel Zermatterhof - Hotel of the Year.
Communication & revenue booster strategy "Hotel of the Year 2021" Grand Hotel Zermatterhof
Hörnlihütte Zermatt Foundation.
After the conquest of the Matterhorn in 1865, more and more people arrived to explore this unique mountain.
The Hörnlihütte has now been a destination and starting point for hikers and climbers for over 130 years. Closed for renovation in 2014 a base camp was built to serve as a "temporary Alpine shelter" on the Hirli at 2,880 metres above sea level (coordinates 619.500 / 093.100) from 15 July until 15 September 2014.
I was leading the creative reorganization process including communication, partnership and website.
Conversion rate optimized hotel websites.
The focus in this project was on the technical renewal of hotel websites with the aim of improving the loading speed of websites and Search Engine Optimization (SEO) in order to reach the main goal: Increase the direct bookings = conversion rate optimization.
Implementing Central Data Management.
Implementing a human centered automation software and rich data science to personalize and humanized customer journeys of four leading Hotels in Zermatt.
Data is collected from all relevant sources, like the PMS, POS, Website, Newsletter and Wi-Fi and creates a central and consolidated profile for each guest above all existing channels using artificial intelligence.
Transforming data into knowledge and into a real and usable asset.
Rebrand Riffelhaus 1853, Zermatt, Switzerland.
The second oldest hotel in Zermatt has been renovated in 2014 entierly. Due to this the branding and position was also improved, as a base of future success.
I implented off- and online marketing and sales strategy, concept, budget, action plans and controlling. Including online distribution, channel management, e-commerce concept including OTAs, SEA with CPC/CPA conversion metrics and SEO, Google Analytics.
Worldwide sales calls in leisure hospitality segments in key markets Switzerland, UK, North America, Japan, China, Taiwan.
Repositioning Grand Hotel Zermatterhof, Zermatt, Switzerland.
Re-branding und re-positioning of the Grand Hotel Zermatterhof and it's restaurants in the luxury and leisure hospitality segment.
Define off- and online marketing and sales strategy, concept, budget, action plans and controlling. Including online distribution, channel management, e-commerce concept including OTAs, SEA with CPC/CPA conversion metrics and SEO, Google Analytics.
Worldwide sales calls, sales conventions in the luxury and leisure hospitality segments in key markets Switzerland, UK, North America, Russia, China, Taiwan.
Influencer strategy and engagement.
Increasing the ROI of Social Media Marketing with a seven-step process to identify and recruit potential brand ambassadors in online social networks to improved the effectiveness of social media marketing.
Monitoring and tracking positive WOM and linking it to product and brand growth, businesses developed more effective thru social media campaigns — and as a result, start to see enhanced financial performance, more customer engagement and increased brand awareness.
Atelier Arm.
Turning a 150 year old loom factory site into a place to live with contemporary atelier flats. Change management from manufacturer to a real estate developer.
Elaborating business plan, finance plan and overall concept and strategy.
Giving the guidance to architectural and interior design concept and building-up marketing and communication strategy, concept, budget, CI/CD, action plans. Organization of events and design talks.